Minorities have fought for inclusion in the media and entertainment industry for years. The content we’ve become accustomed to seeing has been plain and uninspired, but in recent years we’ve begun to see a shift in the landscape. Media platforms are becoming more personalized and purposeful in the content they deliver for and about minorities.
Actress and producer Tika Sumpter took notice of this shift and wanted to contribute in her own way for her community. Now she’s teaming up with media executive Thai Randolph, Executive Vice President and General Manager of Kevin Hart’s Laugh Out Loud digital comedy brand, to form a new lifestyle brand called Sugaberry.