Business

How to Grow Your Brand Using Instagram Marketing

By : Deonna McGary

Instagram hands down has become one of my favorite and most influential social media sites that has helped grow my brand and the brand of others.

With over 500 million active users uploading photo and video content daily; it’s no wonder why certain brands and companies have seen a major impact in their brand awareness and have increased their online and offline sales since joining this social phenomena.

When promoting on Instagram, it’s important to understand the audience from a totality perspective so that you are aware of who you’re promoting to and if the individuals on Instagram align with your company’s target audience.

Fun Facts About Instagram Users:

  • 59% of users are on Instagram Daily!!
  • 35% of users visit Instagram often throughout the day!!
  • 31% of Instagram users are Women!
  • 25% of Instagram users are Men!
  • 55% of users are between the ages of 18-29 years old.
  • 28% of users are between the ages of 30-49 years old.
  • 11% of users are between the ages of 50-64 years old. 
  • 30% of users have an average income between $50,000 – $74,999. 
  • 27% of users have an average income between $30,000 – $49,999. 

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