First things first, what is branding? There are a couple of definitions for the word, but it’s usually used as a marketing term to discuss how a business identifies itself. Creating a brand can take work, but it’s absolutely essential if you want a recognizable and memorable business.
People won’t buy from a business they haven’t heard of, even if you have the best product in the world. The brand is the face of your business. So, how can you improve your brand and get the most out of it?
Creating an Identity
A brand identity is exactly what it says on the tin. As you’d expect, it takes some creativity to start with and design skills.
The first thing you need is a brand name. This is usually your company name, and can be as simple as your name (common for sole traders) or something more imaginative. A name should be simple and easy to remember.
It’s also a good idea to come up with a logo and slogan, so people can visually identify your company. A color scheme is another way to create a visual identity for your brand.
Your Brand Personality
As well as a visual identity, you should create a personality for your brand. What does this mean?
Simply put, you want a distinctive identity that appeals to your target market. Part of this will come across in your visual branding. Bright colors are eye-catching and can appeal to a younger audience. Other colors and designs are more sedate and professional, which appeals to another audience entirely.
Social media can be a fantastic way to cement your brand identity and connect with your target market on their level. Social media posts can be informative and entertaining all at once.
Some companies, like Wendy’s and Denny’s are well known for their social media presence and personality. But in some cases, social media is better used as a subtle marketing tool to remind customers of your business.
You can also use social media to tell people about promotions, local events, and conduct market research in the form of surveys. Simply put, this is a fantastic and highly versatile tool in the digital marketing armory.
Packaging And Uniforms
A brand is only effective when it’s used everywhere. Find opportunities to show off your brand on your products, marketing campaigns, and even your employees.
Branded uniforms are a great way to provide appropriate clothing for your employees and cement this brand identity. When someone is wearing this uniform, they represent your company. It also makes your team more united. As well as creating custom uniforms with your brand, ensure that the clothing is of a high quality and is practical for the job.
Packaging is also a good opportunity to show your branding. Look for appropriate and ideally environmentally friendly packaging for your products. For example, when packing drinks products, search for folding carton manufacturers near me to find appropriate packaging options.
