Every single business, influencer, and blog needs and wants greater reach and visibility. Without it you won’t get the readership, sales, or following you need to succeed with your goals. That is where digital marketing comes into play. Having a great site that produces great content is key, yes, but without completing your digital marketing strategy with a few more steps, you won’t see the results you want. Why? Because first and foremost we all are competing in the attention market. Everyone, from a regular person on Instagram to a huge conglomerate, are all competing to gain the attention of users. The better your digital marketing, the stronger the relationships you can make and the sooner you can reach your goals.
To help you start or more likely reinvigorate your digital marketing strategy, follow these steps:
Audit, Audit, Audit
Before you begin changing up your strategy of investing more money into a PPC campaign, you need to audit. You have to put your best face forward, and you cannot do that when your own site and content are holding you back. To audit your site, start first by deleting all old pages. These are not found by users, but can instead negatively impact your ranking through the search engine algorithms. Other things to look for are:
- Broken links
- Site speed
- Site security
- Content quality
Create a Content Campaign
When it comes to content, you always have to strive to do better. The more shareable and informative your content, the more it will be shared and engaged with. This is the goal with content, and how you can organically increase your search ranking without any further effort on your part. At the very least, good content is important to encourage users to return to your site again and again.
Never Forget Off-Site SEO
When it comes to SEO, the most difficult aspect is off-site. That is because not only do you need to know what to do and what you are looking for, you need to invest in using suitable tools. These tools help you find where your backlinks are, broken links within your niche, and can help you find relevant sites to guest post on. This is a lot of effort, especially if you are a one-man team. Rather than run the risk of being penalized by Google, ensure your off-site SEO is white-hat by using the services from Click Intelligence. This will give you more time to focus on the most important SEO factor – quality content.
There are so many different ways to advertise your site, and you owe it to yourself and your company to find the right tactics that resonate with your demographic. Trying to advertise to seniors on Instagram or Snapchat won’t provide a good ROI. You need to know your demographic, what they use, and diversify your effort to find the right middle ground. Experiment, be creative, and use analytics to judge how well your campaign has done and improve it from there.