Marketing Essentials for Small Businesses

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If you handle your marketing strategy correctly, you will see an increase in revenue and traffic, but if handled incorrectly can be a big waste of time and money. To avoid frustration, there are a few things that every business can do to fine-tune their marketing strategy. 

Social Media

You can’t have a marketing strategy without taking into account social media. Social media algorithms are always changing, so it is important to stay abreast of the best ways to have your posts seen by the right people. 

If you are just starting out, pick one or two social media sites to focus on at the beginning. Think about your target demographic and where they are likely to be spending the most time online. Then research to find out the best times to post on that site. You should also be informed about the correct graphic size and how many posts per day will boost your visibility. It may also make sense to pay for advertisements to fine-tune who sees your posts. 

Social media is also a great way to engage with your audience to create a meaningful relationship. Customers who feel connected to a business are likely to remain loyal. Don’t just use social media posts to promote your own products and services. Use some posts as a way to connect with your audience and engage them in meaningful conversation. This will also give you insight into what your customers are looking for and how to serve them better. 

Search Engine Optimization

A lot of traffic to your website will come based on search engine results. If someone is searching for the products you provide, you want to be visible on the first page of results. In order to accomplish this, you must have SEO friendly content. 

Posts on your website should include keywords that are used in searches related to your business. Search engines look for specific things when pulling results from the internet. You can boost your SEO by hitting as many of these criteria as possible. You should also make sure your website’s speeds are acceptable and that the images have alternate text. You should also link to reputable sources outside of your website as well as backlinking to other pages on your own site. 

Samples and Free Merchandise

Customers are more likely to buy from a company if they trust the product. Giving free samples to new customers is one way that they can try your product and build some brand loyalty. It not only gets your foot in the door, but it also puts you ahead of the competition when it comes to attracting new customers. 

You also want brand visibility. You can increase this by giving out free merchandise at events or other businesses that have your logo on them. There are many companies that can help you choose and design the perfect merchandise like Dynamic Gift health range. When people become familiar with your company and your logo, they are more likely to turn to you with their needs.


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