Twitter Favs: The Beautyologist and The People’s Realtor

According to Twitter, 80% of its users are 22-37 years old. Learn how two millennials use their Twitter accounts to connect with their prospective customers in a unique way. We wanted to spotlight two individuals who are changing the landscape in their industry. 

Nayamka Roberts-Smith is a 27-year-old esthetician who is licensed in New York and California, her alias: “The Beautyologist. She is known for giving out free game on healthier skin to her followers on Twitter like the 60 second rule for face washing and even causing Farmacy’s Honey Moon Glow to continuously sell out once in stock stemming from her recommendation. In her black-owned business, LAbeautyologist, she specializes in personalized facial skincare, body treatments and body waxing, for every skin type, especially people of color. Nayamka’s growing YouTube page provides a variety of valuable information about issues affecting darker skin (dairy, skin tips for dry weather, waxing, etc.)

(Twitter: @LAbeautyologist)


Ben Wegmann is a realtor for Rogers Healy & Associates and is known on Twitter as “The People’s Realtor”. While most realtors simply post a few pictures of houses they’re marketing onto their social media, 23-year-old Wegmann does tours on Snapchat with your favorite Drake song playing in the background.   He uses Twitter to post different styles of homes which gain retweets accompanied by replies like: “welp, time to move to Dallas”, “dream home” or “my life goal is to buy a home from Ben”.  He’s closed homes for New York Jets’ Jamal Adams and Dallas Cowboy’s Xavier Woods. Although the average age of a realtor is 40+, Ben Wegmann combines his millennial tactics and realtor knowledge to appeal to his young followers

(Twitter: @BenWegmann)

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