Making a name for yourself in the music industry is difficult, particularly when you don’t know where to start. You have the passion and drive to go the distance with your musical talents, but when it comes to marketing, you’re stuck for ideas on where to begin.
Marketing is essential to promote any artist or band. Whether you want to become the go-to wedding singer in your area or promote the next best big club track. Or your mission is to head to stardom. Providing you have the talent, marketing can help you get there. For three strategies to increase your exposure online. Here is what you need to do;
Create A Website Dedicated To Your Your Music
With an online presence, you increase your music potential of reaching millions of people across the globe. The site shall act as your central hub for all things music-related.
It should have clips of your musical talents and quality video. You can create music visualizer to transform the look of your videos online. Plus, add pictures of you, that best represent what you and your music stands for.
Moreover, the site must be optimized for Google to index it with ease and boost its presence in the SERPs(search engine results page). Optimizing the website includes, adding new relevant content regularly. Plus, maximizing links to and from authoritative links to your sites, such as links to your Youtube video and social media page.
The bottom line is, the site should comply with Googles’ algorithms.
Work On Your Signature Brand
Your brand shall distinguish you from the plethora of other singers, hoping to be remembered by new people, music contacts, etc. So, choose a name that embodies your brand.
Branding also includes your style. The style of your music and what you wear should correspond with each other in some way. Think about what elements you use, or could use, that are distinctive and memorable. Moreover, what resonates with your target audience.
For example, Lady Gaga is remembered well for her outlandish style, particularly when she wore a meat dress.
Defining your brand as an artist is essential to ensure people can pick you out of a crowd of artists online with ease.
Social Media Platforms
Social media is a convenient way for singers to reveal their talents to numerous people, potentially go viral, and maybe even become famous. For instance, Shawn Mendes and The Weeknd were discovered via social channels online.
Market your social media channels effectively to increase your following and give you a better stance at securing your next gig or record deal.
Social media is essentially a popularity contest, particularly when music artists are concerned. Present an intriguing image, with a powerful voice on clips and images and distribute these across Instagram, Tiktok, and Facebook to gain exposure far and wide.
With the marketing tips above, you can begin to create a compelling brand and online presence that shall entice and engage new viewers to follow your music.
You can do anything as long as you have the passion, the drive, the focus, and the support. Sabrina Bryan.