The “Big Apple” was home to the Hyundai Hope on Wheels 20 Year Celebration at the NY International Auto Show. Like most exhibits this was an exclusive meet and greet for car brands and their clients. But Hyundai took this opportunity to showcase to the consumers that they are more than just a car brand but a company that encompasses social impact and preparing for the future.
In its 20th year in the fight against pediatric cancer Hyundai Hope on Wheels announced plans to exceed $145 million toward pediatric cancer research. During they recognized the grant award-winning institutions, doctors, and children affected by pediatric cancer.
Hyundai Hope on Wheels also introduced its two new 2018 National Youth Ambassadors: Elizabeth Blair (11) and Carter Gates (12). The evening concluded with performances by Broadway’s Betsy Wolfe, Alton Fitzgerald White and the Broadway Youth Ensemble.
Did you know since 1998 Hyundai and its U.S. dealers, HHOW is one of the longest continuously running CSR initiatives in the auto industry and is dedicated to helping kids fight cancer.
This year fifty-three new institutions will receive a combined $15 million in pediatric cancer research grants.
Approximately 15,000 children are diagnosed with cancer each year in the U.S. This year HHOW travels the nation in a Hyundai Santa Fe – the official hope vehicle, to the children’s hospital grant winners. The vehicle serves as a canvas for hope, covered with handprints collected from children across the country battling this disease.
The Culture Supplier is honored to partner with Hyundai Hope on Wheels to continue to spread awareness about pediatric cancer .
Photos courtesy of : Q Barefield