Money Matters

Why Dr Pepper Snapple Group, Inc. Stock Soared in January

By: Jeremy Bowman

What happened

Shares of Dr Pepper Snapple Group, Inc. (NYSE:DPS) jumped last month after the beverage giant announced a surprising merger with Keurig. As a result, the stock finished the month up 23%, according to data from S&P Global Market Intelligence.

The deal was a surprise as Keurig parent JAB Holding is known for taking over coffee brands like Krispy Kreme, Caribou Coffee, and Panera Bread, but this is the company’s first play at the cold beverage channel. The two companies said the merger would create “a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point-of-sale in North America.” 

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