Girlfriends of Culture

Gabrielle Union Steps Into the Hair Care Business Flawlessly

When electrifying beauty and unsurpassable talent join forces, Flawless by Gabrielle Union is born. A hair care line designed specifically to cater to the needs of textured hair, the collection boasts the perfect everyday solutions for achieving both healthy hair and styling versatility.

Flawless by Gabrielle Union is inspired and designed by Union herself. She has been completely hands on in building the hair care company, as owner, along with her longtime manager Jeff Morrone, Senior Partner of Primary Wave Entertainment. Her role encompasses brand development, marketing, formulation and creative direction for the collection.

Union explains her decision to jump into the beauty industry. “What caught my attention with Flawless is that I would no longer just be the face of a brand, but would be designing a line of products that address what I feel are the main issues for women with textured hair. I’ve made it my mission to make sure everything from the formulas to the packaging are just right. I myself have suffered from one too many bad hair days and have never found one range of products that met all of my needs. I wanted to change that! This line is all about healthy hair and versatility – so you can change up your styles without compromising the condition of your hair. I want women to be able to express themselves, flawlessly!”

Flawless will be led creatively by Union and driven in the market by a seasoned team of industry professionals organized by Vincent Davis, under the Flawless Beauty, LLC umbrella.  Flawless Beauty, LLC will be the catalyst to bring Union’s passion for hair care to life and will be responsible for the sales, marketing and operations of the brand.

“We are really excited to be launching this line during a time when the multicultural beauty category is growing so rapidly. Gabrielle has brought such a personal touch and unique point of view to the line; I have no doubt women are going to fall in love with the brand immediately. She has been heavily involved in the development process and her passion and dedication can really be seen in the voice of the brand,” states Vincent Davis, CEO of Flawless Beauty, LLC.


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