By: Thomas Raynott
During the last few years, mobile technologies have transformed every area of our lives. Smartphones and tablets running mobile apps are changing the ways in which we communicate, work, purchase products, and – predictably – do business.
Mobile apps today constantly accompany the vast majority of smartphone users from the moment they open their eyes to the time they go to sleep. And businesses are taking advantage of that trend by meeting their target audiences halfway.
Here are five ways in which mobile apps have changed business as we knew it.
1. New face of networking
Networking has always been crucial in business. But building and maintaining business relationships in the past was completely different. The advent of social media platforms like Facebook and LinkedIn allows to widen our social circles and gain information about potential clients or partners easily.
That has a huge impact on our daily business interactions and communication strategies we create for our businesses.
Even if you’re going to a meeting with someone you only met a couple of times, all it takes is a quick online search to learn more about that person and develop the conversation in directions that allow to build a meaningful relation with them.
2. Connectivity taken to the next level
Thanks to mobile technologies, distances shrink. No other technology caused that type of rapid development and connectivity. The arrival of wearable technologies takes it to the next level as mobile devices smoothly blend into the lives of consumers.
Smartphones offer an array of functionalities that render business communications smoother and more integrated than ever. Businesses can now use mobile apps to reach out to consumers with different types of media, ranging from text messages and emails to social networking and cloud platforms.
With the arrival and spread of chatbots that are predicted to become the future of online business, mobile connectivity is expected to become even smoother. Check out Trey B the homie chat box, all your hip hop news on the go.
3. Access on the go
Smartphones created a new culture where people can access information and media from any place. And that has changed the current workforce trends immensely. Workers are no longer chained to their desktop computers, but instead can check their email and handle client communications directly from their smartphone.
Mobile technologies have revolutionized workplace productivity, but they also blurred the boundary between work and life, catapulting the work-life balance problem into the forefront of our interest.
4. Advanced data analytics
Mobile is a rich source of information. Thanks to mobile apps analytics, businesses can learn more about their customers than ever before.
Businesses can equip their apps with powerful analytics components that gather information about metrics and analyze data incoming from hundreds of thousands of consumers. That helps to which channels are most profitable, how to build engagement among their target, and how to carry out the communications between the brand and customers to achieve specific results. Companies can know where, when, and how consumers are interacting with their mobile products.
That’s why mobile apps are such a good idea for businesses to deliver targeted messages to their various audience segments. Thanks to the data gathered through mobile apps, businesses can create personalized content that successfully engages and converts their target.
5. Content overload and fatigue
The wide availability of mobile devices and the popularity of mobile apps has brought about another consequence. Due to the rapid growth of mobile technologies and apps that allow users to easily share visual and textual content, social media and messaging apps are bursting at the seams with images, videos, memes, GIFs, and links.
Every 60 seconds, 3.3 million people create a Facebook post. During that one minute, users send 29 million messages through Whatsapp.
That is why content overload and fatigue are common phenomena in many branches of business.
While in the past marketers were busy creating branded content for all of their marketing channels, the ubiquity of mobile apps forced them to take a step back and re-examine their strategies. If they want to get the brand message across, they need to make sure that it is personalized and meaningful to their segment.
These five points clearly show that the proliferation of mobile devices that run constantly evolving mobile apps has a huge impact on various areas of business, from worker productivity and networking to customer development and communication.
Keeping a close eye on the mobile sector is a critical requirement for businesses that want to succeed in the current market.