Video-streaming company Hulu is introducing an ad-free version of its subscription service for $4 extra a month as competition for streaming customers heats up.
The service with ads costs $8 and the ad-free version costs $12. The company said customers asked for an ad-free option.
Competition is getting tougher among video-streaming services as providers seek to add more offerings to attract viewers.
Hulu has been working to expand its content lineup. It recently signed a deal with Epix to stream films from Lionsgate, MGM and Paramount. And it lets subscribers stream Showtime content for an additional $9 a month.