The Tech Moves

Inspiration YouTube CEO Susan Wojcicki on How She Works

YouTube CEO Susan Wojcicki spoke to The Wall Street Journal about her management style, how often she skips the ad, and which viral star is her favorite: Keyboard Cat or Sneezing Panda. Photo: Jake Nicol/The Wall Street Journal

Now, as YouTube’s chief executive, the 47-year-old Ms. Wojcicki’s next task is turning the video hub into a business.

YouTube boasts more than one billion users but little to no profit. She leads several big initiatives aimed at making the platform profitable, including a push into virtual reality, live programming, and a $10-a-month ad-free subscription service launched in October.

YouTube remains a dominant force in online video, with more than 180 million unique viewers on traditional computers in February, compared with about 81 million viewers on the No. 2 service, Facebook Inc., according to research firm comScore. (The figures don’t include mobile devices, which the company says account for most YouTube views.)

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