YouTube CEO Susan Wojcicki spoke to The Wall Street Journal about her management style, how often she skips the ad, and which viral star is her favorite: Keyboard Cat or Sneezing Panda. Photo: Jake Nicol/The Wall Street Journal
Now, as YouTube’s chief executive, the 47-year-old Ms. Wojcicki’s next task is turning the video hub into a business.
YouTube boasts more than one billion users but little to no profit. She leads several big initiatives aimed at making the platform profitable, including a push into virtual reality, live programming, and a $10-a-month ad-free subscription service launched in October.
YouTube remains a dominant force in online video, with more than 180 million unique viewers on traditional computers in February, compared with about 81 million viewers on the No. 2 service, Facebook Inc., according to research firm comScore. (The figures don’t include mobile devices, which the company says account for most YouTube views.)