Kevin Hart cultivates a brand of relentless positivity.
The comedian and actor makes motivational Snapchats from the gym at 5:30AM, trumpets his Laugh Out Loud streaming network as a place for upcoming, multicultural performers and repeats the mantra “live, love, laugh” without any irony. Like Dwayne “The Rock” Johnson, he’s created a tirelessly optimistic public image that cuts across race, class and mediums, and it’s taken Hart straight to the Forbes list of highest paid comedians.
His new mobile game, Gold Ambush with Kevin Hart, looks like another piece of that upbeat empire. Featuring Hart, his wife Eniko, as well as children Heaven and Hendrix as playable characters, the game is a Temple-Run-meets-Clash-of-Clans combination in a medieval setting. It’s light on violence and big on Hart’s wide, cartoony grins. It should play right into his brand. In the midst of everything going on with Kevin Hart and his latest family issue, he still continues to kick out content.
“I’m making the game fun but I’m also making it family-friendly without forcing that down people’s faces,” he told Engadget in an interview conducted before his public confession. “It’s a game for everybody.”
Source : Endgadget
