The Culture Supplier – Marcus Gilmore
The holiday giving season is here and you are still stuck on what to get that special someone? Get them something wearable, not shoes, hat or jacket…. a Fitbit.
According to IDC, market leader Fitbit shipped 4.7 million wearable units in the third quarter, taking a 22.2 percent market share. Apple shipped 3.9 million units, for a 18.6 percent market share, while Xiaomi shipped 3.7 million units, or 17.4 percent of the market.
Fitbit’s shipment volume increased 101.7 percent year-over-year, while Xiaomi’s jumped 815.4 percent, thanks to China’s position as one of the world’s largest wearables market. Fitbit benefited from growth in Asia, Europe, the Middle East and Africa, as well as a large order of 335,000 fitness trackers from Target, which gave the devices to its employees for a company-wide fitness program.
Source : http://techcrunch.com/