The Tech Moves

Thinking About Building a Mobile Game?

Today, building a successful mobile game is no easy feat. Competition is higher than ever, which means you can no longer simply build an app, submit it to the App store, and leave it to your users to do the rest. There are many different elements that come together to determine the success of a mobile game. Below, we provide some top tips on building the perfect mobile game and marketing it.

BUILDING A MOBILE GAME

There are a number of key components that come together to ensure success throughout the build phase. This includes:

  • Simplicity – There is only one place to begin, and this is with simplicity. A lot of game designers go wrong because they over complicate things with their new app. Users are not going to spend ages trying to get to grips with how a game works. They need to intuitively understand how it works and they must be able to engage with a mere matter of seconds.
  • Design – If you download a plethora of random game apps right now, and you go through them, you will notice that many are poorly designed. A polished game, with striking graphics, will make a massive difference. Take a look at the Final Fantasy 15 mobile strategy game for the perfect example of this. The graphics are strong, striking, and professional. They make an immediate impression, which gets users excited before they even get fully into the game.
  • Continuity – One thing you need to recognise is that the process of creating a successful mobile game never ends. This is only the beginning. Even when the game has launched, you are only just getting started. New extensions and updates are a must to ensure that the game is always evolving. After all, in today’s modern paced digital world, nothing remains stagnant. Motivate customers to come back by adding new levels and characters, creating fresh content and features, and making improvements in other areas. Users will get bored of your game if you are not offering them something new to look forward to.
  • Urgency – Last but not least when it comes to building a mobile game, you need to recognise that time is the essence. So many game developers make the mistake of taking too long to get to market because they want their game to be perfect before anyone uses it. This is the wrong way to go about it. In fact, the best thing to do is create a prototype. You can then introduce it to the world so that actual game players can give you feedback. You can use this to perfect your game before the real release. It’s much better to do this than entering the market without any knowledge regarding what gamers think about your offering.

MARKETING A MOBILE GAME

Building a game is only half the battle, you then need to market it successfully if you are going to make a profit and attract customers on a continual basis. So, how do you create a winning marketing campaign?

  • Determine your objectives – The first thing you need to do is determine your goals. Why are you developing this game? This will ensure you have a clear sense of direction with all of your marketing efforts. You wouldn’t believe how many people dive straight in without a vision. This will lead to a confusing and ultimately unsuccessful campaign.
  • Make the most of social media marketing – Getting the word out about your game on social media is so important. Social gaming communities are huge today. Once the ball starts rolling, it will have the snowball effect, and more and more people will download your game.
  • Set and measure custom KPIs that are relevant to your app – How do you expect to progress if you don’t know how your game is performing at the moment? This is why it is so important to set custom KPIs so you can measure the success of your game, determining where and when to make changes.
  • Always search for new markets – Worldwide distribution is effective and affordable due to localisation of mobile games. You will have more chance of success the faster you reach the international game community.

As you can see, there are many key components that come together to create a successful mobile app game. Follow the advice that has been mentioned above, and you will give yourself a great chance of making a game that wows your target audience while also making you a good chunk of profit in the process too.

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