By: Anthony Ha
Viacom has acquired VidCon, a move that seems designed to help the media giant connect with younger audiences.
Viacom’s blog post describes VidCon as “the premier event for the worldwide online video community,” drawing more than 30,000 attendees to its flagship conference in Anaheim, Calif. (It’s also held smaller events in Amsterdam and Melbourne.)
The company was founded by YouTube stars/brothers Hank and John Green (yes, it’s the same John Green who wrote The Fault in our Stars). Viacom says Hank Green will remain involved, working with CEO Jim Louderback (who’s also staying) to run VidCon as an independent subsidiary out of their offices in Missoula, Montana.