There has never been so many new eCommerce sites cropping up as there are today. With the eCommerce industry booming there is no wonder so many people are trying their hand at getting their own eCommerce sites up and running. However with so much competition it’s crucial you get it right. So check our top tips for your eCommerce sites success.
The customer service area of your business is super important. If a visitor to your site can’t find a way to contact you, and easily, that person will skip off elsewhere, never to return again. Therefore you need to make sure that your site shows that the customer is at the heart of your company and show that you welcome communication and interaction from your customer base. Publish a bot and get yourself set up with an online live chat section to your website, where clients can just jump online and send over a question to you and your team. Look into the ways that you can ensure that customers feel that you are available to communicate and that you are always happy to hear from them.
Ok, so you are a specialist on your products or your service, that, however does not mean that you know anything about the logistic of an ecommerce site. Therefore it is highly recommendable to seek help from a logistical fulfillment partner who will be able to take care of all the shipping, posting and packaging needs of your company. Building a relationship with a reliable and efficient logistics company will mean that when business is really up and running and the orders really start coming in you are prepared logistically.
It’s All About the User Experience
You should be going through your user experience with a fine tooth comb, to make sure your customers can easily navigate your site and that you are creating a unique and enjoyable user experience for your customers.Creating a stimulating and persuasive user experience takes times so make sure you are constantly working to develop and improve on this.
Don’t Launch until Completely Ready
Of course it is incredibly exciting to launch your new site and you want to show off all your hard work, and your amazing new site, as soon as possible. It is advisable, however to hold back a little until everything is perfectly set into place. Being too keen and rushing the launch of your website before it is completely finished, could result in disaster, before you’ve even started.
It is totally understandable to want to build a buzz in the market before you launch, which is of course an important thing to do. However you should really be holding back from completely launching your site until everything is perfect and all the details are taken care of. You only have one chance to launch your site, so any technical problems will mean that customers will give up and go elsewhere. So you need to try and avoid any initial teething problem, as much as possible as they can damage your reputation and seriously stunt your future opportunity for growth.