Written by: Tommy
These days every business is intertwined with technology. Traditional commerce is changed in a lot of ways. Now small and large merchants can sell their products without having any brick-and-mortar store.
They can sell any product online and it is so easy. But have you ever noticed why so many big companies have ditched their traditional ways of commerce and rely on the E-commerce industry?
Here, we will be looking at the essential factors that can make entrepreneurs rely on the e-commerce industry. Have a brief look down below:
1- Having a Platform That is Open All Time
Whether it is a product business or a service-based business, you need a platform to sell your products or services.
Although traditional brick and mortar stores are open and close 6 days a week, the e-commerce platform is open 24/7. Anyone can shop anytime, and holidays are considered the best time to sell your products because everyone likes to buy a few things on the holidays.
But from an entrepreneurial point of view, holidays are the worst time to stay in your brick-and-mortar store. Everyone prefers to stay warm and comfy with their family. And this is why having an e-commerce platform will help you keep your retail shop open while you are busy with your family for the festivities.
This type of digital business platform is open day and night around the clock. The e-commerce websites are equipped to handle all these things even if it is the festive season. With a bunch of clicks, you are having access to millions of customers all over the world.
2- Multiple Sale Channels
For a business, it wouldn’t be bad to have multiple sales channels. Adding an e-commerce website with your already established business is a great way to gain more audience.
Your website will be of additional help to online shoppers. You can share the news of your new volume through your website or Instagram page, offer discounts or any other promotional messages through the platform. This also makes your business reach many international customers.
3- Promote Your Offline Store Through an Online Platform
If you own multiple businesses, having omnichannel support can help you to get customers from all sources. This can also help you divert your customer base towards the new venture.
Let’s say you have added Harley Davidson Leather Jackets to your inventory and are looking for ways to promote it through your website and social media channels. It’s a lot easier to promote a newly-added product through online channels than to do it through print or TV media.
With some experience, you will be able to divert customers towards new products but first, you should have your own loyal customer base.
4- Online Shoppers are Rapidly Increasing
This is the age of digitalization. Everyone has a smartphone and almost everyone is using social media. More and more people are buying things online. Almost 50% of people are online customers.
They prefer to look for products online and purchase them in their busy schedule. This way, they buy things in their own time and pace. The delivery of products may take a few hours or days, but it will be a done deal.
5- To Create a Digital Brand Identity
An important reason to rely on the e-commerce industry is that it can give your company or business a new digital identity.
Every business needs its own digital brand identity, and this is your competitive edge. Having an e-commerce website will help you differentiate from other businesses.
You can create a functional yet attractive website that catches immediate attention. A well-managed website will help you keep customers for a long time.
6- Get in Touch with Potential New Customers
Business location is among the essential factors for any entrepreneur but how would you attract the local customers if your whole business setup is online?
For that, you need to get in touch with potential customers through search engine location tools. There are a bunch of tools that can do business promotions on the internet. These promotions will be shown to people who have somehow similar interests.
These are usually paid but with this, people will be able to find your business website or a page.
7- Display Your Best Items
Having a website means you have got to display some of your products or work on the website. Some people are not able to display their complete work, but it would be nice to display the highlights of your work.
The business website has plenty of options to show your work through highlights. This way if a person sees your work, they will either like it or dislike it. Either way, you won’t have to waste time on uninterested customers. The display will add convenience to your business.
8- Supportive Platform
Most people take their work seriously. They need a platform that is upgraded and functional. But not everyone has the resources to manage such an organized platform. However, a website can become a supportive platform for customers and entrepreneurs. It can be open round the clock, it should have optimum speed, the right content, and better service.
9- Customers Love Discounts
We all love gifts, promotional discounts, and fortune cookies. There is no shame in owning this. So, it’s pretty simple, add a bunch of discount offers on your website and customers will come. Offering half prices for the holiday season is the ultimate delight for every shopper.
10- Increase Your Conversion Rate
In today’s digital market a business success is dependent on the conversion rate. Let us start with what the conversion rate is. The conversion rate refers to how many numbers of visitors visit your site with the desire to buy a product or service out of the total number of visitors.
Now if your service or products are good, your e-commerce website always helps you increase your conversion rate. This will also improve your sales.
Conclusion
If you have the know-how of the digital world, rely on tech gadgets and make the maximum use of them. If you don’t know much, hire a professional and avail their services to be a part of the E-commerce industry.
