It doesn’t matter what industry your business is a part of, you’re always going to be facing a lot of competition on the market. It’s important and perhaps vital that your business is chosen by customers over key competitors. How can you guarantee this is the case? You need to think about what customers want most from your business. Here are some of the key areas that you definitely need to focus on to win over hearts and minds.
Speed
Speed is always going to be important for customers. They want what they want there and then. They won’t forgive you if you leave them waiting weeks or even months for a product or service that they are interested in. So, how can you get this right? Well, you should focus on the speed of your website. Ideally, each page should load in just a few seconds. Anything longer than this and you will lose customer interest. You need to focus on deliveries too. Deliveries need to be fast and reach your customers when you say they will. For international deliveries you might want to speak to a customs broker to guarantee this is the case.
Security
Security is definitely a key concern for businesses right now. One report suggests that this year there will be an attempted hack on a major business every 20 seconds. But it’s important to understand that it’s not just businesses that are concerned. Customers are worried too and they have every reason to be. If a hacker does hit your business it could be your customers that are hurt the most. To deal with this issue, you need to think about how to boost your security profile. This could be as simple as ensuring that you set up something like three-factor verification for purchases through your business website. Anything that will give your customers peace of mind is worth considering here.
Carbon Footprint
It might surprise you to learn that polls suggest customers are interested in whether or not businesses they buy from are environmentally friendly. If you don’t keep things green it’s possible that a lot of customers are going to abandon your business for an alternate brand that is showing they care. There are lots of ways to improve your footprint such as providing a boost to your recycling levels or just investing in greener tech.
Quality
Finally, you do need to make sure that you are providing customers with the right level of quality. If you don’t get quality standards right then you’ll earn some negative reviews and that’s a problem. Particularly when you consider that 80% of customers admit they always check out fellow customer reviews before they even think about committing to buying a product or service online.
We hope this helps you understand some of the best ways to keep your business on the right track and ensure that competitors don’t get the best of you. If you take the right steps here, then you’ll be able to guarantee that you do reach the top of the market.
