According to Forbes ,digital marketing has never been this important. Particularly during this COVID-19 crisis, many businesses have heavily relied on online marketing tactics. They do so for promoting their brands and selling their products or services.
For the most part, we think of digital marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and social media management. However, there are other specific strategies you can implement for your business.
If you’re looking to take your online marketing to the next level, here are digital marketing trends to watch out for and implement next year:
1. Integration of AI and automation for SEO
Artificial intelligence (AI)and automation have recently taken ground in various businesses across different industries. And this applies to digital marketing, especially in search engine optimization (SEO). SEO is crucial for ranking in the search engine results pages (SERP) for website traffic and online visibility. The process involves optimizing your website, writing relevant content, and building links. Now, you can use AI for your content creation and automation for tracking and analyzing your SEO ranking. To take advantage of these digital resources, hire SEO services.
2. The Prevalence of Chatbots
In line with the use of AI in digital marketing, Chatbot is a perfect example. In recent years, we’ve seen the rise of Chatbots on various websites. They can take the roles of customer service representatives, answering frequently asked questions (FAQs) and addressing simple concerns. If there are complex issues, they refer them to actual representatives who can resolve their problems. In the years to come, these Chatbots will continue to evolve by taking human roles for the good of businesses.
3. The Power of Personalization
In recent years, we’ve seen the ever-evolving and ever-demanding consumer behaviors. There’s no denying how highly critical consumers have become in purchasing products or hiring services. They opt for goods or services that resonate with them. That’s why business owners and digital marketers must be wary of their product or service promotion. As much as possible, they have to incorporate the power of personalization. That way, these products or services appeal to their target consumers.
4. Video Marketing
It’s easy to see how people get excited about video clips. Imagine how one clip gets viral and catches people under its spell. It’s because videos are instantly appealing, easily digestible, and very memorable to people. Hence, video marketing has come into the picture used in business. In fact, a video has become the topmost favorite content that marketers prefer to employ and consumers love to watch.
5. Programmatic Advertising
Programmatic advertising has gradually become popular in the world of business. For the uninitiated, the process involves automating ad buying using AI. Business owners and digital marketers utilize automated bidding and placement platforms in buying or selling digital ad space. Ultimately, this advertising form can translate into an excellent return on investment (ROI).
6. Live Stream Shopping
It appears that live streaming for online shopping is a relatively new digital marketing approach in the Western World. However, it’s prevalent in China and other Asian countries. Entrepreneurs perform live selling via digital platforms and social media apps like Facebook. They instantly promote their goods or products, and customers immediately place their orders. The items then get delivered to them after.
7. The Use of Interactive Content
In recent years, we’ve seen the use of interactive content in digital marketing and business. As you are aware, content is king in the digital world. But allowing consumers to interact with your content can work wonders for your business. It enables you to make your customers a significant part of your business. Some interactive content pieces are quizzes and polls, extended reality ads, 360-degree videos, and blog posts with calls-to-actions (CTAs).
8. Omnichannel Marketing
Omnichannel marketingentails giving your consumers access to your products or services across various channels, platforms, and devices. This marketing form is a lead-generating and consumer-engagement approach that can do a lot for your business. It can augment your branding, have a greater reach, increase customer satisfaction, and even boost your profit. As a business owner with a physical store, consider creating a business website, social media accounts, and other digital platforms. Integrate all your content pieces across these platforms, and see how you kick your business up a notch!
At this point, you now know what online marketing strategies to implement for next year. Consider the digital marketing trends recommended above, from integrating AI and automation for SEO down to pursuing omnichannel marketing. By preparing to implement some of these strategies next year, you’ll kick your business up a notch and earn more profits.
