Understanding what it is that makes a blog a big hit is something that has been written about many times before, but what is it that will help your blog communicate the right image? What does the right blog do to gather momentum and to increase traffic, get more shares, and earn the respect of other bloggers and writers out there? It all depends on your angle. Your voice. Whether you have something to say that makes people intrigued. Ask yourself, why do I click onto someone’s blog? It’s because we feel they have something to say that benefits us.
Let’s break this down a bit more. When we are a blogger or a business, and we use a blog to get as many people as possible to read it. It is a product, first and foremost, and we need to understand what a product does best. It may sound a bit impersonal to describe something as a product, but by understanding that it needs to generate traffic and it needs to be shared will make you think about it a different way than what a standard blog does, and this is why you need to see how you come across in every aspect, your words, your voice, and your image. You need to look at how your image carries, and there are many different aspects to think about when it comes to giving your own image an overhaul. The website is, of course, a vital tool, as it is the place where your blog will rest. So you need to have everything on the site working in tandem with each other. If you have other bloggers make posts, they have to be relevant to what you are trying to communicate.
Other aspects include having the right SEO techniques, and what your website background is and how appealing (or not appealing) it may look. The background to your blog is an important part of your image and how you communicate yourself because it can be a delicate balance of colors and design. A badly designed website can be a big turn-off, no matter how great the content is within. There are companies that work with businesses and people to help create the perfect web image to go with their message, check out Poet.co/poet-media/web-design/ for an example of a company that works with a business to help convey their message in simple terms. While the image (or website) is the canvas, your words will paint the picture. And this is plain and simple, just write the best you can. Concise. There are many websites that are oversaturated with links; it should never get in the way of good content. Your content should be the first thing you think about, and if you are a lone ranger, you need to start with your voice and write about your passions. That is what will be the way to get your blog off the ground.
The answer is simple. It’s getting there that is the hard part. Look at your voice, your message, and your image. It’s how you will get to the core of the blog industry.
