In business, it’s essential that you are clear and concise about what it is you are selling, what service it is you’re providing and what you want people to know. Your customers or your potential customers need to know precisely what they are buying into before they commit so how can you make sure that you get your message across accurately and let people know what you’re all about.
Be As Clear As Possible
Always be direct and clear in whatever you’re communicating to people. Anything less confuses your message and wastes everyone’s time.
Think About Your Audience
You should always think about the message you send and make sure it is specifically tailored to the people who are going to receive it, the people you want to see it or the people you hope to attract with it, so the language you use should reflect that.
Keep It Simple
To communicate ideas, don’t show off, just keep it simple and to the point. You want your audience to hear and remember what you say, not just that you know big words.
Tell your customers unexpected stories that will surprise them, get their attention, and make them remember you. Better yet, don’t just tell stories, do something unusual, and catch them off guard. Do something to get noticed. You know how things go viral these days, whether it’s the ice bucket challenge or the mannequin challenge, is there something you could create in your business and get it out there to see what happens. If it gets people talking about you, then that’s all you need. Alternatively, could you create something weird and get people talking.
Go To Them
Don’t expect people to come to you to hear what you have to say; you need to go to them and make it easy for them to listen to your message. Go to events, get a 10×20 booth, be in people’s faces, be on their social media feeds, be in their inbox, show them you have something to shout about.
Be Honest And Factual
Facts and honesty go down well with customers as well as when communicating with your staff. Long term goals are essential, so you know where you’re going, but it’s the little day-to-day facts and concrete examples that get you there. Be sure your staff and clients understand the facts that convince them of what you are saying.
Find ways to expressly demonstrate credibility by knowing what’s relevant to your audience. Don’t rely on data. Rely on facts to get your point across.
We’re all human, and we all act on our emotions, and if you want to get attention and get your message across, then you need to realize this and use it to your advantage. Real-life stories or stories that shock will make people stand up and listen to what you have to say.
Always, always tell a story. You enjoyed hearing stories as a child, and grownups relate to them now. They connect. Telling stories is the way to get to the human you’re trying to communicate with. People will remember your stories.
Use Social Media
If your business is not on Facebook, Twitter, Linkedin, and Instagram – then it needs to be. The purpose of this is not as you might think to sell your product (okay there can be a bit of that), either. It is to engage with people, to give people something to laugh at, some interesting articles to read and to allow people in to get to know you and your company, show them what goes on behind the scenes and what your office culture is like.
Make The Most Of Your Website
Assuming you have a website (if you don’t, get one now!), you need to be making good use of it. It’s no good just sitting there doing nothing. It needs to be full of exciting content and keywords so that people who are looking for your product or service can find it easily; it needs to be somewhere that your potential customers can easily navigate their way around. Somewhere that shows everyone what you can do for them and how you can do it.
Have A Blog
A great way to make use of your website is to have a blog. This will keep the site regularly refreshed with new content; it will show your customers and potential customers that you are an expert in your industry, and you know what you’re doing.