Event management is both a fruitful and profitable niche to start a new business. As an event planner, you deal with clients from all walks of life from companies and charities to high-net-worth individuals. In short, if anyone wants an expert to plan and organize a memorable event, they can work with people like you!
As you can perhaps imagine, event planning is quite a busy and sometimes stressful industry. However, it’s also one of the most rewarding, and you get to see the fruits of your labor once the event is up and running. If that sounds like an attractive startup idea, it’s important you’ve got the right mindset to run such an operation.
Are you a perfectionist?
Event planning is a niche business sector full of people striving to create the best events for their clients. If you’re happy to settle for second-best or not put much thought into things, it’s the wrong business idea for you.
But, if you enjoy a challenge and want to do everything in your power to give your clients an event to remember, keep reading!
Are you a hard worker?
Anyone that runs a business will tell you that 9-5 hours go out the window when you’re an entrepreneur. The same thing applies when you run an event management company! It’s not unusual to spend long hours each day managing suppliers, visiting venues, and overseeing things on the day of the event.
If you don’t mind doing some hard work to earn your money, you’ve got the right work ethic to run an event planning company.
Are you willing to be a specialist?
People contact event planners because they are experts at organizing things for certain markets. For example, you could offer hospitality services for weddings and corporate event clients. Or, you might wish to specialize in events for children and high schools.
Most people that start event planning businesses usually specialize in a particular area. They do so because they have past experience of working in a particular market.
Are you okay with being behind the scenes?
It’s an obvious statement to make, but one that should be made for the sake of clarity. When you become an event planner, you are not the star of an event. You need to be happy with blending into the background like a ninja!
Yes, it’s nice to get some recognition for your work. But, remember that you’re doing a job and are getting paid handsomely to do it. Part of the deal isn’t to take center stage at an event. At least, not unless your client invites you to share that stage with them!
Are you an extrovert?
It makes sense to be an outgoing and friendly character when you’re dealing with the public. You will spend almost all of your time talking to people like clients and suppliers on a daily basis. Are you okay with that, or would you prefer to say nothing at all? If the latter applies to you, event planning probably isn’t the right startup niche for you.
I hope today’s article has given you some valuable insight into starting an event planning company!
