Kendrick Lamar dropped the presumptive first single — titled “Humble” — from his highly anticipated forthcoming album on Thursday night, just a week after teasing new music with a cryptic Instagram post.
The song, less exploration of contrition on the part of Lamar than an instruction to his peers, picks up a thread NPR Music first examined following that album teaser: how the “best rapper alive” might explore the theme of God, religion and personal growth. (In the previous non-album single, “The Heart Part 4,” Lamar stuck to a similar narrative: “Tell ’em that God comin’.”)
The video was directed by Dave Meyers and The Little Homies, the former responsible for innumerable iconic music videos himself, the latter for several Top Dawg Entertainment videos, including Lamar’s most notable. Together, they produced a PSA featuring the rapper and Barack Obama last yea
