RedBull.com (Lollapalooza)


ATTEND A CONCERT, SAVE A LIFE. Ok, not really but, according to a recent study conducted by EventBrite in partnership with research agency Crowd DNA, “4 out of 5 Americans attended a live event, ranging from entertainment-focused experience like music concerts and beer festivals, to more caused-related events like marches and rallies.” Have you checked Ticketmaster lately? From Ed Sheeran to Beyonce’, concerts are selling out within minutes! It’s no wonder, some 78% of millennials are more likely to attend a music festival that features artists who are affecting positive change through their music.

If you’ve been awake more than 5 minutes a day, you’ve noticed that social justice demonstrations have increased from around the globe. The common denominator is our thriving experience economy. “Seventy percent of American men and women agree that attending a live event has been more successful at expanding their perspective than just reading about a topic online.” During this music festival season, you may witness a collective experience of artist expressing their political beliefs in their performance. You should also be prepared to see more VIP packages being available (because 20-somethings like to be exclusive) and more fan curated engagement and interaction.

Millennials aren’t getting younger or slowing down any time soon, so event management companies must be prepared to meet the demand of curating culturally-immersed, interactive experiences. This “experiences over things” generation (aka millennials) is making their mark which demands to connect culture through experiences and contribute to positive change.

Experience the rest of Summer 2017 at these “can’t miss” music festivals:

FYE FEST, Los Angeles, CA: July 21-23

   Headliners: Frank Ocean, Bjork, Missy Elliott, Nine Inch Nails

FLOAT FEST. San Marcos, TX: July 22-23

   Headliners: Zedd, Weezer, Passion Pit, Cage the Elephant, MGMT

WATERSHED. George, WA: July 28-30

    Headliners: Chris Stapleton, Darius Rucker, Luke Bryan, Maddie and Tae

PANORAMA, New York, NY: July 28-30

            Headliners: Frank Ocean, Solange, A Tribe Called Quest, Tame Impala, alt-J


            Headliners: Chance the Rapper, The Killers, Muse, Arcade Fire, The XX, Lorde

OUTSIDE LANDS, San Francisco, CA: August 11-13

            Headliners: Metallica, The Who, Gorillaz, Lorde, A Tribe Called Quest

AFROPUNK, Brooklyn, NY: August 26-27

            Headliners: Gary Clark Jr., Michael Kiwanuka, Kaytranada, SZA, Soul II Soul

BUMBERSHOOT, Seattle, WA: September 1-3

            Headliners: Flume, Lorde, Odesza, Weezer, Big Sean

MADE IN AMERICA, Philadelphia, PA: Sept 2-3

            Headliners: Jay Z, J. Cole, The Chainsmokers, Kaskade, Migos, Solange

HOPSCOTCH, Raleigh, NC: Sept 7-9

            Headliners: Solange, Run the Jewels, Future Islands, Big Boi, Angel Olsen

THE MEADOWS, Queens, NY: September 15-17

            Headliners: Jay Z, Red Hot Chili Peppers, Gorillaz, Future, Bassnectar

LIFE IS BEAUTIFUL, Las Vegas, NV: September 22

            Headliners: Chance the Rapper, Muse, Lorde, Gorillaz

PILGRIMAGE, Franklin, TN: September 23-24

            Headliners: Justin Timberlake, The Avett Brothers, Gary Clark Jr.

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