While no one was looking, Taco Bell has been scheming.
Unless you’re a hardcore follower of the chain, you may not have noticed the change, so we’re going to fill you in: Taco Bell has started to become one of the country’s healthiest fast food chains.
It seems a little weird that a restaurant that offers a Doritos shell taco would warrant that title, but it’s the gospel truth.
In the past year or so, Taco Bell has been restructuring menu choices from top to bottom, especially on the company website and mobile platform. The goal? To give consumers a choice. They can pig out on Crunch Wrap Supremes if they want, or they can go for a healthier option that’s still quick service and delicious.
Very few fast food chains today can claim a similar accomplishment.