The Culture Supplier – Marcus Gilmore
Source : Adweek.com
Pehaps the sky isn’t falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI).
Fall TV programming led to double-digit ad sales growth for CBS, ABC and NBC, while Fox was also up compared with last October. As for the cable networks, ESPN, MTV, HGTV and ABC Family enjoyed double-digit increases as well.
Ad sales were up 15 percent overall for all media, with declines in radio and magazines offset by big digital gains.
