One of the most talked about women in the culture today makes a power move for her brand. Fresh off her release with Puma footwear, VIBE reports the “Pour It Up” singer has just closed on a $25 million deal with Samsung, a leader in the tech industry. Samsung has agreed to sponsor Rihanna’s upcoming Anti album as well as the accompanying tour.
The partnership of music, marketing and technology is said to be the biggest of its kind in recent history. Rihanna is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
