Girlfriends of Culture

Jordan Brand Rolls Out a Stunning Spring 2018 Women’s Collection

by Chan-Lo

Last week we made a bold declarationAleali May is one of the reasons Jordan Brand is winning with the female consumer. Today, we got another glimpse at the goodies Jumpman has in store for the ladies and yes, it’s GOOOOOD.

Jordan Brand’s Spring 2018 women’s collection features three footwear styles crafted to match a versatile lifestyle. From streetwear to footwear, JB is making it clear that they are coming for women and we’d better be ready to rock some heat. Catch the breakdown, and a view at snaps from the official Jordan Brand Spring 2018 lookbook, below.


We introduced you to the first of these three styles, the Air Jordan 1 SOH, in our last MJ Mondays post earlier in the week and most of you issued a resounding “YES” to the jeweled tones and AJ1 silhouette. The Season of Her collection combines luxurious satin fabrics, premium suede touches and unique color schemes to create a powerful look from day to night.



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