The Tech Moves

Blue Apron is the Next Big Consumer IPO


Blue Apron, which delivers ingredients to cook meals in your home and was among the companies whispered to go public this year, has now filed to go public.

Amidst an array of enterprise companies that have jumped on the IPO bandwagon following Snap’s successful IPO (aside from its more recent whiff of an earnings report), Blue Apron appears to be the next major consumer IPO. That’s important, because it continues the tone that both enterprise and consumer companies see an opportunity to go public, which may signal additional activity as we go further into the year.

There’s one unique twist to this consumer IPO, however: it was actually profitable in the first quarter last year. Blue Apron said it brought in $3 million in profit in the first quarter last year, though it swung to a wildly larger loss in the first quarter this year. While younger companies are expected to burn a ton of money (especially Snap, the largest consumer IPO in many years), Blue Apron appears to have been able to control its costs for at least a hot second before going into growth mode.

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