The Tech Moves

Instagram Launches Selfie Filters, Copying Snapchat


Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos.

TechCrunch got an exclusive hands-on demo of the filters, which are easier to use and don’t distort your face as much, but don’t track your movements and stay properly positioned on you face as well as Snapchat’s. You can watch our hands-on demo video below, and follow along and watch our interview with Instagram’s VP of Product Kevin Weil today at TechCrunch Disrupt in our post: Instagram on copying Snapchat “This is the way the tech industry works”

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