Written by: Emily Moore
Standing out in the noisy digital world may be challenging, but it is absolutely essential for any company or public person. Any businessman profile on social media serves a very specific purpose — promoting one’s vision, products, or services. Making the most of digital marketing trends and understanding which channels work best for your goals is vital for success. Below, we will list all types of digital marketing channels and explain how they can help with your promotional strategies.
Search Engine Optimization
SEO is vital for anyone who has a website. Around 80% of end consumers research products and services online, so investing in careful SEO marketing strategies brings great results. This is one of the most effective digital marketing tools because, without a visible website, your business will decline without even starting to grow.
Since SEO takes time, startups can (and should start) with Google Ad campaigns. It is one of the most useful digital marketing services that generates around eight dollars of revenue for every dollar spent on pay-per-click ads. A quality marketing campaign will display your website on top of the search results based on the user’s search keywords, location, and other parameters you set.
Content is another digital marketing tool that can drive traffic to your website and increase its online visibility. The most common way to promote your website is with a blog. However, there are other digital content marketing ways — for example, guest posting with backlinks to your site or mentions of your service. A balanced combination of these two brings great results.
Video marketing is one of the strongest digital marketing tools out there. Of course, creating a truly engaging video takes hours of work. However, once online, these videos are timeless sources of traffic to your website. Besides, a lot of consumers acknowledge that watching a video motivates them to make a purchase.
Social Media Marketing
Digital media marketing on social platforms is about choosing your channels wisely. For example, given that Pinterest is mostly used by women, you will have no luck selling men’s products there. LinkedIn, too, is a very specific, business-oriented platform that suits narrow professional purposes. Facebook is way more generalized and can help sell and promote practically anything. However, ROI on FB ads will inevitably be lower.
Email digital marketing is one of the most lucrative promotional options for B2C and B2B segments. Of course, one should understand that people get a lot of promo material to their inboxes, so it is vital to make your offers stand out. If approached wisely, digital email marketing campaigns can generate up to $44 ROI on every dollar spent.
Finding the right combination of the above digital marketing tools will help anyone get the best results for their efforts. Of course, large enterprises would be wise to invest in all of these digital channels. However, small businesses and startups can effectively utilize just three or four (if not fewer) of the digital channels that work best for them and still achieve measurable results.
Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.