5 Reasons Why Trademarks Are Important to Your Business

By: Lori Wade

As a business owner, you’ve surely heard about trademark protection, but you might still be a bit iffy about the whole process. Applying for a trademark isn’t an overnight thing, and perhaps you’re wondering if it’s the right move for your company.

Below are some reasons why your business needs a trademarked business name or logo. From greater focus to improved sales performance, there are noticeable differences that come with trademark protection.

  1. They Create More Clarity

Anyone who is in the business world knows that it can be a dog eat dog world. There is just so much going on and many niches and markets are oversaturated with brands of all sizes. Simply getting your foot in the door can be a huge challenge, so once you’re there, you want to keep your good standing.

A trademark is a great way to do this, as it adds that extra layer of security and confidence. When consumers see that a brand’s name is trademarked, it tells them that the executives behind the company are serious about what they do.

They may not be the largest and most prolific brand out there, but they are doing their absolute best to make it. That kind of dedication and professionalism can go a long way in the business world.

  1. They Let Others Know You Mean Business

There is an air of legitimacy that goes with a trademarked business name. Some smaller start-ups and entrepreneurs are flying by the seat of their pants, and then some are serious about what they’re doing. Having a trademark lets the world know that you’re all in and that you want to make your brand the best it can be.

This isn’t to say that your business won’t look serious and professional if it doesn’t have a trademark. A trademarked name or logo is one piece of the puzzle, but it’s a huge one. The fact that you went above and beyond to apply for the trademark and register your brand name is something that can set you apart from the others, especially in the eyes of your target consumers.

  1. They Grant You More Wins

Speaking of success, a trademark can help you check more wins off your list since your brand will look much more professional and established. Some consumers are all about helping start-ups while others are quite hesitant, so if your business is still in the early stages, it might be worth it to apply for trademark protection. Even just seeing that a company name is trademarked can be enough for potential customers to give your products and services a shot.

What that translates into is more sales, profits, and clients, which will boost your credibility and reputation across the market. It doesn’t matter if you work exclusively online or if you’re based in a tiny office in some small town. If you’re making sales and interacting with customers, then you’re already way ahead of most businesses.

A trademark can be your ticket to clinching those deals since it’ll make you look more legitimate on the outside. Pull consumers in with your looks and then let your internal business practices speak for themselves.

  1. They Provide More Protection

One of the best benefits of a trademark is that it provides way more protection compared to a business that doesn’t have a trademarked name. A trademark isn’t just for looks; it is a legal mark that protects your business against other brands that might try to operate under your name or something similar. This maintains your good standing with clients and the market at large.

The added protection that is granted by a registered trademark is something that can help business owners sleep better at night. They can be confident that their reputation is protected by a legal protocol, and if need be, they can take legal action against anyone who tries to take or operate under their brand name.

One nice thing about trademark registration is that when your application is approved, your trademarked business name goes into a database of company names and logos. That way, if someone wants to register a trademark that is the same or very similar to yours, they can perform a trademark search to find it in the database and be deterred from adopting that name.

  1. They Boost Your Reputation

We already touched on this a bit, but a trademark is a great way for you to improve your brand’s reputation, even if you haven’t secured a large number of clients yet. Considering that your trademark serves as an added layer of protection, it makes sense that it would preserve your reputation with clients. They’ll know that if another brand is trying to pose as your company, all the customer needs to do is check for a registered trademark.

There is also something nice about working with a business that has taken the time to register for trademark protection. From a client’s point of view, it makes them feel more secure and confident in their decision to work with you. They can rest assured knowing that you are determined to provide exceptional service professionally.

Why else would you have invested the time, money, and energy into securing a registered trademark? All in all, a trademark is going to be a logical step forward for any company that is looking to secure its reputation and solidify itself as a serious, professional business.

Author’s BIO: Lori Wade is a journalist from Louisville. She is a content writer who has experience in small editions, Lori is now engaged in news and conceptual articles on the topic of business. If you are interested in an entrepreneur or lifestyle, you can find her on Twitter & LinkedIn. She has good experience and knowledge in the field.  

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