To win over customers and persuade that to spend their money on your products, you need to capture their imagination. But how exactly do you go about doing that? It’s not easy, but it can be done. You just need to explore the options and move outside of your comfort zone. Here are some of the best techniques that your business should take advantage of when trying to capture people’s imagination.
Project a Vision of Their Future Lives
If you want people to latch onto your message, it’s essential that you give them a way to imagine how their lives will be changed by your products. That’s why so many companies run adverts that demonstrate the benefits of their products and how they will make the customer’s life easier or better in some way. This is what you should do too. Make them imagine how their lives and futures would be improved by what you have to offer them. Projecting this kind of vision will certainly help to get more people interested in your brand and its products.
Use Standout Images
Images matter a lot when you are running an advertising or marketing campaign as well. If you can use images that are clear, carry a good message and are appealing to look at, you will be on the right tracks. Remember, a strong image is worth a thousand words. It might be a cliche, but it’s also true. It’s worth paying for a professional photographer or photography company to take your images for you. These can then be used on your website, in your adverts and in lots of other ways too. Be clear about what kind of images you want and what you want them to say about your company.
Tell a Good Story
It’s really important that you tell a good story when you are trying to capture people’s imaginations. It’s much easier for people to get engrossed in a narrative, even if it’s only a very short one, than it is for them to take an interest in plain information. The story could be the story of the business and how you started it. This can help the customers to know more about the business and feel a connection to it and its origins. You could also create adverts that tell short stories that customers can take an interest in. It takes skill to do this well, but it’s certainly worth giving it a shot.
Be Inventive and Unusual
Finally, you should remember the importance of being inventive and unusual when it comes to advertising your products or services. If you just put out adverts and marketing material that people have seen a thousand times before in different variations, people will just be bored. They’ll take a look at it, see that it’s nothing new and then forget all about it. To grab people’s attention, it can really help to be a bit unusual and do things a little differently. It will pay off if it gets people talking and thinking.
