In the contemporary business environment, marketing your brand as a luxury company needs creativity and innovativeness. Several mainstream companies are advancing to premium brands in the modern market. Consequently, attaining and retaining the status of a luxury brand requires extra effort and resources.
A survey conducted by McKinsey Global Management Consulting Company revealed that the internet influences approximately 45% of all luxury sales. For a while now, businesses have strived to enhance their luxury brand marketing strategies to drive sales. It’s projected that by 2025, millennials and generation Z groups will constitute more than 40% of the luxury product market. Individuals in these groups are keen on modern technology like social media and augmented reality. These developments are expected to alter how you market your brand as a luxury company.
Here are tips on how you can market your company as a luxury brand.
Leverage Visual Social Networks
Using pictures and other visuals are one of the most effective ways to market your company as a luxury brand. Photographs help in invoking the aspirational feelings that your customers link with possessing luxurious items. Therefore, visual social networks such as Pinterest present a unique opportunity for you to market your company as a luxury brand.
Consequently, you can create an aspirational, educative, and striking profile on Pinterest that isn’t too promotional but still creates awareness to market your luxury brand. For instance, the tourist industry uses visual social networks for marketing their luxurious accommodation facilities for glamping in Pennsylvania. Eventually, through these networks, you can successfully market your company as a luxury brand to drive purchases.
Share Your Brand’s Positive Story to Influence Potential Luxury Clients
Most luxury clients love a company whose success story is excellent and exciting. Famous luxury brands, such as Rolex and Mercedes, were established several years ago and underwent many challenges before succeeding. Following decades of struggles, progressive development, and self-perfection, they have attained their present luxury status.
Therefore, when your customers understand such details, you can successfully market your company as a luxury brand. Sharing your brand’s success story helps luxury customers relate their success to your company’s success. In the end, using such a strategy can help you market your company as a luxury brand to drive sales.
Offer Timely and Quality Offline Support for Your Online Presence
Over 85% of customers search for luxury items to buy through the internet in the modern market. Besides, they prefer confirming the availability of their favorite luxury goods before going to purchase from the physical store. Therefore, your company should establish robust customer support for both online and offline luxury customers. Doing so can help to market your company as a luxury brand successfully.
Develop an Optimized Website with High-quality Customer Experience
Unfortunately, most luxury brands don’t match their status when it comes to websites. They concentrate more on their in-store experience and end up neglecting their websites. However, designing an optimized website with excellent navigation can be an opportunity for your company to attain a competitive advantage over other luxury brands. Ensure your official web page matches your brand style, appears easy to navigate, and remains memorable to potential luxury visitors. Your website’s pages should have concise navigation tools and offer quick access to your product catalog. Not forgetting, your web pages should be SEO optimized for easy searchability via search engines. Optimized web pages will pop-up on the search engine’s first page where potential luxury clients can click and visit your brand. Ultimately, creating an optimized website with great customer experience can help you market your company as a luxury brand and drive sales.
Complement Online Marketing Campaigns with Unique Direct Mail
Marketing through direct mail is a powerful tool to use alongside your digital marketing campaigns. With direct mail marketing, your luxury brand stands a better chance of getting noticed. Besides, studies indicate that potential luxury customers who earn a decent income have a 4 times higher probability of receiving direct mail than those who earn medium income. Therefore, complimenting your digital marketing with unique direct mail marketing can help you market your company as a luxury brand.
Overly, marketing your company as a luxury brand can be challenging. However, with the right tips, you can successfully market your luxury brand. A few tips to help you include leveraging visual social networks and sharing your brand’s success story to influence potential luxury clients. You can also offer timely and quality offline support for your online presence, develop an optimized website with high customer experience, and compliment online marketing with direct mail. Eventually, these tips can help you to market your company as a luxury brand successfully.