It’s not anything new to suggest that 2020 has been hard on businesses. We don’t need to bore you with that preamble, as if you run a business, you’re aware of this fact. That said, oftentimes the dark periods can be followed by a resurgence in how you view your business, how you define its operation, and the opportunities you choose to seize. Even the darkest clouds have a silver lining, and so redefining your business after a tough 2020 could be the place to find that kind of potential.
But what does this mean in practice? After all, it’s easy to say you should ‘redefine your business’ when you’ve put all the infrastructure and training in place to secure a particular mode of production. That said, perhaps you don’t have to completely pivot your strategy or brand to pick up a new direction, or to patch over the difficulties until business life can resume as normal. In fact, it’s worth considering just how far you can stretch your firm in order to sustain its growth.
Let’s consider:
Finding Alternate Work
Finding alternate work can be important when it comes down to it. You just might not have the business to work at normal capacities, and so may be looking for extra opportunities. This is where business tenders come in. Through servicing singular one-time or perhaps even regular contract work, you can more easily keep your business operating at its standard, take on a variety of interesting projects, and perhaps even develop more professional relationships that could turn into long-time collaborations. This offers another route forward, and it’s wise to consider all your options.
Normalizing Remote Work
It’s important to normalize remote work if you can. Most businesses have during 2020 and its associated lockdowns. That said, there’s no reason why you should go for an all-or-nothing approach. It might be that from now on, you wish to save time by offering remote meetings over Zoom, ensuring that everyone can attend and that meetings can be scheduled quickly. Remote work can also help you more easily avoid wasted time when it comes to delivering briefs, or sharing documents, or updating file security access. The future is in cloud work and integration, why not go all the way?
Marketing Promotions
Investing in a rejuvenated and confident marketing strategy can help you once again commit to being present with your audience. Remember that your audience is also experiencing a difficult time from a tough year, and this might mean their consumer confidence is less robust than it may be before. You need to convince them, subtly, with care, that you are worth spending on or for once more. This allows you to ensure they sustain their interest in you, and retain you as their first choice. It’s why even the largest firms continue to invest in marketing just so you remember their name. It works.
With this advice, we hope you can more easily redefine your business even after a tough year.
