Running a small business is no small feat. It requires huge amounts of your time and some sacrifices just to get it off the ground. Once launched, you then need to work hard to operate the business on a day to day basis.
Small business owners are required to throw their hands at any aspect of the business when needed. This can include sales, accounts, admin, and even IT. One aspect of business that many small businesses get wrong is marketing.
They either spend too little time on marketing or too much time doing the wrong things. Here the top 2 marketing tips for small business owners.
- SEO is Everything
Yes, it’s confusing. No, it doesn’t return benefits straight away. Yes, it takes some time get right. SEO though is absolutely essential to the success of your business.
In our modern business landscape, the internet is the global shopping mall and SEO is the best way to let everyone know where your store is located.
Without optimizing your website for SEO, your business will rarely get found by the millions of customers wandering around the internet. The higher you rank on Google, the more chance you have of gaining new customers and growing your audience.
Google also allows you to rank high on local searches making SEO even more essential to your business. You want local people to find your business and use your service or buy your product.
Start with a site audit offered by many SEO companies and get feedback on your current SEO performance. You can then choose to take action by yourself by learning SEO yourself or pay someone else to do it for you.
SEO marketing agencies are common today. You will not be short of agencies that want your business. It’s always worth looking for those that specifically deal with small businesses. This way, you will get the right amount of attention to your business.
- Content Marketing
So you have an awesome website design, you created the “About Us” section and your products are beautifully organized and presented. Now, where are all your website visitors?
SEO helps significantly but content marketing can take your website traffic to the next level. Creating and publishing quality content for your site is a must to help drive new traffic to your website.
Content marketing is a long-term solution to your traffic needs. Not only does quality content improve your SEO ranking it also builds trust between you and your customers.
Creating valuable and quality content surrounding your business shows your customers you are an expert in your field. This trust in your knowledge and skills, builds loyal customers.
Content can include articles, blog posts, social media posts, emails, and web copy. Creating quality content is the first step, being consistent with quality content is the secret to real success.
Remember, content marketing is a long-term tactic. It may take 6-8 months for your content to get noticed and climb the SEO ladder. But when it does, expect your traffic to improve significantly.