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Record Label Universal and Soundcloud Create a Deal + More Details

The Culture Supplier – Marcus Gilmore

Universal Music Group and SoundCloud, the world’s largest community of music and audio creators with 175 million monthly listeners, today announced they have reached an agreement that creates a host of new creative, commercial and promotional opportunities for UMG’s artists.

The agreement allows SoundCloud to benefit from UMG’s roster of emerging and established recording artists, as well as songwriters signed to Universal Music Publishing Group, as they roll out advertising and introduce subscription services in the US and other markets later this year. In addition, UMG’s labels and publishing company will gain access to SoundCloud’s promotional tools, analysis and data to provide recording artistsand songwriters with new opportunities to generate revenue and to strengthen their connections with fans

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