The Tech Moves

[TECH Moves] Google Can Tell Exactly Where a Photo Was Taken

Even if it doesn’t have GPS data

Google’s technology can already recognize objects in photos, like animals, plants, food and more. Now, the Mountain View, Calif. firm is developing software that can determine where a photo was taken even if it lacks GPS data,MIT Technology Review reports.

Google’s technology, called PlaNet, determines a photo’s location by comparing it to a database of geotagged images from around the web organized into grids. In a test pitting PlaNet against 10 well-traveled people, Google found that its software was better able to determine a photo’s location than humans, running 28 out of 50 rounds.


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