The Culture Supplier – Marcus Gilmore
The Perfect example of reinventing yourself to stay relevant and provide for yourself and the brand.
Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he’ll be interviewing ex-NFL players, celebrities and revered sports personalities.
Snoop Dogg may seem like a strange choice for a football talk show host, but he’s an avid fan and earlier this year Adidas tapped the entertainer to be their head of football development.
The show will go for an eight-episode series, Turf’d Up, The trailer was released today and the first episode will post to Snoop Dogg’s Youtube channel, WestFest TV—which has 1.3 million subscribers—on Wednesday. Dec. 30.
“We have a long-standing relationship with Coach Snoop, which includes everything from working with him to design signature footwear, apparel and uniforms, to the sponsoring the SYFL—his grassroots football program,” said Mark Daniels, vp of team sports for Adidas.
Source : adweek.com