Girlfriends of Culture

[ Girlfriends of Culture] FIRST AFRICAN-AMERICAN SISTERS TO START WINE COMPANY LAUNCH NEW COLLECTION

Robin and Andrea McBride, once long-lost sisters, launch Truvée Wines

Two sisters are continuing to break new ground in the wine industry with their second installment of vino inspired by sisterhood.

Robin and Andrea McBride recently launched Truvée Wines, which is the formation of their love for the wine business and their sibling story of discovery.

Sharing the same father and raised by different mothers, the McBride sisters were unaware of each others existence for nearly half of their lives. The two were finally connected by a family member in 1999. One thing the McBrides found that they shared, however, was their love for wine and appreciation for winemaking, having both grown up in emerging wine regions.

Now the McBride sisters–who have 10 years of experience in the business–are now the proud founders of an affordable luxury wine company, and are the first African-American sisters to do so.

ELIMINATING THE INTIMIDATION OF WINE IN THE BLACK COMMUNITY

The wine’s name, “Truvée,” is fittingly derived from the French verb “to find” and is their second wine offering following their debut wine eco.love.

“Truvée embodies the spirit of our story, while naturally reflecting our signature winemaking style.  We’ve created a high-quality wine that is approachable and sophisticated,” said Robin McBride in a press release. “Truvée stylistically combines old world and new world winemaking philosophies to bring affordable luxury to contemporary wine drinkers, and creates the foundation for our wine company.”

Truvée offers a lightly oaked Chardonnay and a Rhone Style Red Blend.

Truvée is available nationwide for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle.

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