Twitter is making a big push into livestreaming video, but most of these efforts have been with media companies like Bloomberg Media and BuzzFeed. This week, however, it’ll kick off a live series by Gatorade, centered on high school basketball recruits.
The show, called “#TheDebut,” will start Jan. 19 with a game between Spartanburg High School and Shannon Forest Christian School in South Carolina and end Feb. 23 with a game between AZ Compass in Arizona and Findlay Prep from the Henderson International School in Nevada. TV and YouTube personality Rachel Demita will host the games, with help from former NBA players Nate Robinson and Baron Davis. Naturally, Gatorade products will be visible on the sidelines. Gatorade worked with digital agency VML, production house Intersport and Twitter to develop and distribute the show.